Through different types of media, people adopt behaviors, assume attitudes, and build stereotypical images that affect their actions in real life. The issue of the portrayal of women in the Arab media has been under examination for many years due to its negativity and its ability to adversely affect the image of Arab women in society at large. Although some positive models are beginning to appear, the movement in this direction is quite slow. This Policy Brief discusses the image of women in the Arab media in general, and in Egypt in particular, and proposes a media initiative that involves the establishment of a Pan Arab media-monitoring unit to ameliorate the portrayal of women in the Arab world.